The Tools of Strategic Analysis between Theory and Practice: Edough Annaba Dairy Company as a Case Study

Authors

  • د.رواينية كمال
  • أ. بوقفة وفاء

Keywords:

Strategic analysis tools, strategic business unit, Strengths, Weaknesses, Opportunities, and Threats.

Abstract

The importance of the tools of strategic analysis is illustrating the general state of the enterprise in a certain period through using a specific approach through categorizing a vast amount of information to have an inventory of data that is essential for making decisions at the enterprise which eventually leads to a better performance of the enterprise.

 

The Field Study includes the use of strategic analysis tools to evaluate the performance of  Edough Annaba Dairy Company in Algeria in order to determine its strengths, weaknesses though using internal analysis tools and external Strategic analysis tools to identify opportunities and threats. Finally,  mixed analysis tools were used to create a general strategy for the company.

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Published

2018-02-21

How to Cite

كمال د., & وفاء أ. ب. (2018). The Tools of Strategic Analysis between Theory and Practice: Edough Annaba Dairy Company as a Case Study. Al-Quds Open University for Administrative & Economic Research & Studies, 2(8). Retrieved from https://journals.qou.edu/index.php/eqtsadia/article/view/1682

Issue

Vol. 2 No. 8 (2017): المجلد الثاني. ع(8) ربيع أول 1439هـ/كانون أول 2017م

Section

الأبحاث

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