The Impact of Promoting Social Responsibility by Cell Phone Companies on Customers’ Satisfaction in the City of Zarqa, Jordan
Keywords:
Social Responsibility, cell phone companies, Customers’ Satisfaction, Zarqa, JordanAbstract
The present study aims at identifying the impact of corporate mobile
phones in promoting social responsibility on customers’ satisfaction in the
city of Zarqa, Jordan.This study has relied on a random sector of about 400
responses from customers in various shopping malls in Zarqa city.The study
provides a set of recommendations including: mobile companies should
promote social responsibility, especially in the light of a growing demands
and needs of the local community that constitute a moral and legal obligation
of business organizations, as well as the concern for the consolidation of
companies relationship with the community.The study also recommends that
mobile phone companies should increase their support for the activities of
social institutions because this enhances customers’ satisfaction.
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