Visual Image of Products Effects on Consumer Brand Loyalty by moderately Satisfaction

Authors

  • أ. فاطمة بورقعة
  • أ. د عبد الرحمن شنيني

Keywords:

Organization image of the products, brand satisfaction, consumer brand loyalty

Abstract

This study highlights the importance of the
organization image on consumer loyalty for the
brand by surveying the customer satisfaction. A
field study was conducted and comprised a Random
consumers sportswear sample where an online
questionnaire on Facebook was conducted. Factor
analysis results in three variables. Image of the
organization and satisfaction and brand loyalty,
and the results of simple regression analysis was
identical with previous research, and supported the
positive impact of the Organization of the image
on the loyalty of consumers for the development
of brand strategy, and thus the formation of a
successful brand and strong through this they will
also be successful in achieving brand loyalty for a
longer period in order to increase market share,
therefore increasing its value. The study concluded
that the positive impact of the Organization image
of the products on consumer brand loyalty and the
Organization image of the products have a positive
impact on customer satisfaction and customer
satisfaction have a positive impact on loyalty.

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Published

2017-08-09

How to Cite

بورقعة أ. ف., & شنيني أ. د. ع. ا. (2017). Visual Image of Products Effects on Consumer Brand Loyalty by moderately Satisfaction. Al-Quds Open University for Administrative & Economic Research & Studies, 2(7). Retrieved from https://journals.qou.edu/index.php/eqtsadia/article/view/383

Issue

Vol. 2 No. 7 (2017): المجلد الثاني،ع(7)جمادى الأولى1438هـ/كانون الثاني2017م

Section

الأبحاث

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