The Impact of Big Data Analysis on the Circular Economy Mediating Role: Industrial Sustainability, Green Human Resource Management

Authors

  • Issam Naim Ayyash Palestine Technical University-Kadoorie
  • Mohammad Mousa Mousa University of Tunis El Manar
  • Ahmad M. A. Zamil Prince Sattam bin Abdulaziz University

DOI:

https://doi.org/10.33977/1760-010-022-001

Keywords:

Big data analysis, industrial sustainability, green human resource management, circular economy

Abstract

Objectives: This study aimed to explore the impact of big data analysis on industrial sustainability and green human resource management within the framework of a circular economy.

Methods: The study population comprised employees working in the Palestinian quality certified food companies in the West Bank. The researchers relied on the descriptive and analytical approach, and a stratified random sample of 420 employees was selected, where the study tools were distributed to them through field visits. A set of 324 questionnaires valid for statistical analysis were recovered, while 96 questionnaires were excluded for unsuitability for analysis.  The researchers also used the Smart-PLS statistical analysis program.

Results: The study pointed out that big data analysis has a positive impact on industrial sustainability and green human resource management in the circular economy.

Conclusions: The researchers recommended using experts in the fields of artificial intelligence, green human resource management and circular economy to maintain the position of companies, adopt environmentally friendly products and promote sustainable development.

Keywords: Big data analysis, industrial sustainability, green human resource management, circular economy

Author Biographies

Issam Naim Ayyash, Palestine Technical University-Kadoorie

Associate Professor

Mohammad Mousa Mousa, University of Tunis El Manar

PhD student

Ahmad M. A. Zamil, Prince Sattam bin Abdulaziz University

Professor

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Published

2025-11-30

How to Cite

Ayyash, I. N., Mousa, M. M., & Zamil, A. M. A. (2025). The Impact of Big Data Analysis on the Circular Economy Mediating Role: Industrial Sustainability, Green Human Resource Management . Al-Quds Open University for Administrative & Economic Research & Studies, 10(22). https://doi.org/10.33977/1760-010-022-001

Issue

Vol. 10 No. 22 (2025): Al-Quds Open University for Administrative & Economic Research & Studies

Section

الأبحاث

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