Reality and promotion of Innovation management as a Tool to Achieve a Competitive Advantage at Higher Education Institutions in Gaza

Abstract

The study aims to identify the reality of management innovation as

an input to achieve a competitive advantage in higher education in Gaza

Governorate institutions from the perspective of workers, and detect whether

there are statistically significant differences at the level of significance

(a≤0.05) between the mean scores of the estimate of the sample to the reality

of management innovation as an input to achieve feature competitiveness due

to the variables (qualifications, sex, years of service) , and then develop a

strategy for the management of creativity as an input to achieve competitive

advantage in higher education institutions.

The researcher follows the descriptive method application questionnaire

which consists of 50 items distributed on four areas: (resources and capabilities

of the organization, quality, innovation and excellence, education, psychology

and continuous improvement, adaptation and sustainability of creativity)

.The sample consists of 154 of the personnel working in institutions Higher

Education in Gaza Strip.The study found the following results:

1. The total degree of the reality of management innovation as an input to

achieve competitive advantage was (72.47%) .Resources and capabilities

of the organization is on first place by (77.98%) .Education organization

and continuous improvement with (77.23%) is on the second place.

Quality, innovation and excellence with (69.34%) comes third.Finally,

adaptation and sustainability of creativity comes with (65.36%) .

2. There are significant differences in the college class for the views of

respondents on the reality of managing creativity as a means of achieving

competitive advantage due to variables for qualifications, years of service

for more than 10 years, gender variable for males in college class, except

in the third field (education organization and continuous improvement) .

In light of the results, the researcher proposed to develop a strategy for

the management of creativity as an input to achieve competitive advantage

in higher education institutions, which consists of (premises , requirements ,

and procedural steps) .The researcher recommended the following:

1. Adoption of the future scenario planning for organizations to achieve

efficiency and reveals the views and future trends and tendencies toward

creativity.

2. The need to focus, when managing human resources, on its positive impact

risks that limit the institution’s ability to sustain competitive advantage