The Impact of Strategic Vigilance on Encouraging Creativity at Algerian Organizations: An Empirical Study on the Company of Fatty Substances “CGS Seybouse - La Belle Annaba”
Keywords:
Strategic vigilance – Competitive vigilance – Technological vigilance – Marketing vigilance – Creativity – Algeria - The company of fatty substances “CGS Seybouse - La Belle Annaba”.Abstract
This study aims to show the impact of all types of strategic vigilance (competitive vigilance, technological vigilance, marketing vigilance) on encouraging creativity in Algerian organizations. For the purpose of the study, the descriptive analytical method was adopted using a questionnaire as a tool to collect primary data from a sample that consists of all directors and general directors of the company of fatty substances “CGS Seybouse - La Belle Annaba”. Out of the 50 questionnaires that were distributed, 47 were retrieved. The results of the field study confirmed the principal hypothesis of the research which states that: “there is statistical relation between the types of strategic vigilance and the creativity in the company of fatty substances “CGS Seybouse - La Belle Annaba
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Published
2018-03-28
How to Cite
سحنون أ. ه., & ثلايجية أ. د. ن. (2018). The Impact of Strategic Vigilance on Encouraging Creativity at Algerian Organizations: An Empirical Study on the Company of Fatty Substances “CGS Seybouse - La Belle Annaba”. Journal of Al-Quds Open University for Humanities and Social Studies, 2(43). Retrieved from https://journals.qou.edu/index.php/jrresstudy/article/view/1785
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