Internal Marketing as Concept of Managing Human Resources and Its Impact on the Quality of Educational Services : An Applied Study on the Employees of the Faculties of Economics and Administrative Sciences at the Private Jordanian Universities
Keywords:
Incentives & Rewards, Clarity of Work Roles, Training and Developing Employees, Internal Public Relations.Abstract
The study aims at exploring the importance of internal marketing as
concept of managing manpower, and aims at assessing the degree of adopting
this concept by Jordanian private universities and applying it institutionally
to gain competitive advantages to improve and enhance its total strategic
performance (educational outcomes) .
A strata random sample was used consisting of 430 employees chosen
from Jordanian private universities. The study concluded the importance
of internal marketing concept as an approach to manage the manpower
positively.
This study recommended the necessities of designing jobs by making
jobs description and jobs specifications evaluation of training program and
rewarding innovative and excelling employees.
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Published
2017-07-08
How to Cite
إسماعيل د. ش. ت. (2017). Internal Marketing as Concept of Managing Human Resources and Its Impact on the Quality of Educational Services : An Applied Study on the Employees of the Faculties of Economics and Administrative Sciences at the Private Jordanian Universities. Journal of Al-Quds Open University for Humanities and Social Studies, 2(23). Retrieved from https://journals.qou.edu/index.php/jrresstudy/article/view/1141
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