Consumers’ Attitudes towards Insurance Services in Northern West Bank in light of some Variables: A Field Study

Abstract

This study sought to measure the degree of consumersʼ attitudes towards

insurance services in the north of the West Bank and their relationship with

a number of variables. To this end, the researcher developed a questionnaire

and administered it to a randomly chosen sample of 155 insurance services

consumers. After data collection and analysis, it was found that the degree

of consumersʼ attitudes towards insurance services was high. No significant

differences were found which might be attributed to the variables of sex, age,

marital status and place of living. However, there were differences in favor of

high income people. In the light of these findings, the researcher suggests of

that insurance companies should show high interest in commercial promotion

(ads and publicity for their products) to enlighten consumers and others about

their services. In addition, insurance companies are advised to have their

own electronic websites to facilitate communication with the consumers and

disseminate the regulations and rules which insurance companies abide by.