Positioning Strategy and its Effect on Creating a Competitive Advantage: A Field Study on Insurance Companies in Jordan

Authors

  • د. رائد المومني
  • د. سيما مقاطف

Keywords:

Positioning Strategy, Competitive Advantage, a Field Study, Insurance Companies, Jordan

Abstract

The objective of the research is to study the dimensions of positioning

strategy, and their effect on constructing a competitive advantage. This

research has been applied on Jordanian insurance companies.

The research concludes that there is a great effect of all dimensions on

building a competitive advantage such as: quality, utility and price.

The research shows a considerable competition among these companies

in Jordan, and this appeared through study these dimensions. So all dimension

show a positive affect on competitive advantage for these companies in

Jordan. This leads them to give consideration to these dimensions by putting

them into practice and giving them great attention.

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Published

2017-07-11

How to Cite

المومني د. ر., & مقاطف د. س. (2017). Positioning Strategy and its Effect on Creating a Competitive Advantage: A Field Study on Insurance Companies in Jordan. Journal of Al-Quds Open University for Humanities and Social Studies, 2(27). Retrieved from https://journals.qou.edu/index.php/jrresstudy/article/view/1225

Issue

Vol. 2 No. 27 (2012): العدد السابع والعشرون، المجلد الثاني، رجب 1433هـ/ جزيران 2012م

Section

Research Papers

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