Psychosocial and Administrative Motives behind the Use of Modern Communication Media among Palestinian Youth

Abstract

This study sought to find out the most important psychosocial motives

behind the Palestinian youths’ use of modern mass- media namely mobiles,

dish, and internet, in light of the variables: gender, specialization, and family

income. For this purpose, a questionnaire was administered to measure the

motives in those three domains on stratified selected a sample which consisted

of (348) male and female students, who were currently randomly at Al- Quds

Open University, Tulkarm Educational Area. Results showed that the effect

of motives ranged from very strong on administration domain and strong on

social and psychological domains and the total. Also the results revealed that

there were significant differences in the level of the effects of those motives

in the use of modern mass- media by the youth due to income in favor of high

income. However results revealed that there were no significant differences

in the level of effects behind use of media due to gender, specialization, and

the total.