A Comprehensive Advertising Model to Boost the Work of Palestinian Advertising Agencies

Authors

  • د. يوسف غنيم

Keywords:

A Comprehensive Advertising Model, Palestinian Advertising Agencies

Abstract

هدفت هذه الدراسة الى التعرف على دور مكاتب الاعلان في تطوير الاعلان في فلسطين وقد اعتمد لا منهج هذه الدراسة على الدراسة على الدراسة الميدانية وذلك بهدف الوقوف على طبيعة هذه المكاتب ووضعها الراهن وتلمس مشاكلها ومعوقاتها ولاختيار فروض الدراسة على ارض الواقع، ومن أفواه موظفي هذه المكاتب أنفسهم.

 ثم شرحت هذه الدراسة الميدانية والمجالات التي تناولتها أسئلة قائمة الاستنتاج لدراسة واقع هذه المكاتب، وبصورة واقعية حيه، واختيار الفروض والاستنتاجات، التي افترضتها الدراسة حتى إذا اكتمل ذلك بجمع البيانات وبيان طرق جمها وعينتها.

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Published

2017-07-18

How to Cite

غنيم د. ي. (2017). A Comprehensive Advertising Model to Boost the Work of Palestinian Advertising Agencies. Journal of Al-Quds Open University for Humanities and Social Studies, (4). Retrieved from https://journals.qou.edu/index.php/jrresstudy/article/view/1296

Issue

No. 4 (2004): العدد الرابع- شعبان 1425هـ/ تشرين أول 2004م

Section

Research Papers

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