The use of Jordanian University Students for Richness of Innovation of Interactive Communication Networks and Gratification Achieved

Abstract

The aim of this study is to identify the motivation , the nature of preferences of use of students in Jordanian universities to the interactive communication networks, the degree of richness, media used,  preferred features, steps of adoption, in addition to study  the gratification achieved. The theoretical background of this study  is based on three theorem are uses and gratification, innovation diffusion, and media richness. In this study is used the survey approach , our sample are the students of Jordanian universities governmental and private. We have used the questionnaire method to collect data by away of direct interview with 450 sample. Our results show that, students use Internet web sites frequently about 92.7% in general and Interactive communication networks in particular in rate of 90.3%, they used television in rate only 48%, and the radio in rate 23.3%. The news paper is used between the sample studied in rate 11.6%. In addition, our results indicate the effect of educational level of the parent, the social and economical level in the rate of use of these networks. The first preferred between these networks  were facebook, then whats'App , then you tube. The sample studied has adopted these applications in 2007, and the use of these networks is increased from 2011-2014. The use of these network were different between the studied sample from entertainment to social to collecting news to creating new relationships.