The Relation between Competitive Advantage and Strategic Approach: Analytical Study of the Pharmaceutical Industry in Palestine

Authors

  • د. ذياب جرار

Keywords:

Competitive Advantage, Strategic Approach, Analytical Study, Pharmaceutical Industry, Palestine

Abstract

In the present research , the researcher tried to study the impact of the

strategic choice on the competitive advantage using a major hypothesis stating

that : there is a significant relationship between the strategic choice in the

sphere of general competitive strategies and the competitive advantage

enjoyed by pharmaceutical companies . Upon data analysis a conclusion

was reached that the majority of Palestinian pharmaceutical companies are

inclined to adopt the differentiation strategy on a higher degree of adopting

the strategy of cost leadership . The present research also affirmed the

existence of a positive relationship between the strategic choice and the

competitive advantage enjoyed by the Palestinian pharmaceutical companies.

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Published

2017-05-29

How to Cite

جرار د. ذ. (2017). The Relation between Competitive Advantage and Strategic Approach: Analytical Study of the Pharmaceutical Industry in Palestine. Journal of Al-Quds Open University for Humanities and Social Studies, (3). Retrieved from https://journals.qou.edu/index.php/jrresstudy/article/view/487

Issue

No. 3 (2004): العدد الثالث - ربيع أول 1425هـ/نيسان 2004م

Section

Research Papers

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