The Impact of e-Marketing Mix in the Performance Appraisal of the Business Organizations: Field Study on a Variety of Private Industrial Manufacturing Companies in Annaba

Authors

  • أ.جابر مهدي
  • أ.د ماضي بلقاسم

Keywords:

e-Marketing mix, assessment, Performance of the Business Organizations, Field Study, private Industrial Manufacturing Companies, Annaba

Abstract

This study investigates to how extent the e- marketing mix is used in the performance appraisal of private industrial manufacturing companies in Annaba.The problem is of the weak awareness of these companies of the role of adopting the e- marketing mix philosophy.Many hypotheses are used in this study such as the existence of a statistically significant relationship between the e- marketing mix and the performance evaluation of the industrial manufacturing companies.There is, in this paper, a study of the theoretical side of e- marketing mix and the performance appraisal dimensions, and a survey has been established to test this based on SPSS. The results of the study showed that e- marketing mix as an indicator or criterion helps companies evaluate their performance periodically in terms of customer satisfaction and the possibility to achieve the maximum possible profit.The researcher recommends the necessity of more interaction between the companies and the clients.

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Published

2017-06-03

How to Cite

مهدي أ., & بلقاسم أ. م. (2017). The Impact of e-Marketing Mix in the Performance Appraisal of the Business Organizations: Field Study on a Variety of Private Industrial Manufacturing Companies in Annaba. Journal of Al-Quds Open University for Humanities and Social Studies, 1(39). Retrieved from https://journals.qou.edu/index.php/jrresstudy/article/view/613

Issue

Vol. 1 No. 39 (2016): العدد التاسع والثلاثون، الجزء الأول، محرم 1437هـ/ تشرين الأول 2016م

Section

Research Papers

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