the American Media Campaign in the لإhird Gulf war in 2003

Abstract

This study aims at analyzing the content of the American Media Campaign

in the third Gulf war in 2003, from the beginnings of a military operation on

March 9th, 2003, and ending with the fall of the Iraqi capital Baghdad in

the hands of U. S. forces on April 9th, 2003, The study focused on the

major elements of the media campaign of America; those in charge of it

(Propagandists) , its content, and means, and the target audience, and its

reaction, and influence on winning the military battle as well as the battle of

the international public opinion.

The study concluded that the American Media Campaign started before

the “Operation Iraqi Freedom” and was parallel to it, and is still going on. It

is used as a sixth weapon in addition to the political, economic, ground, sea,

and air weapons. It succeeded in achieving its goals by winning the battle

for the local, regional, and international public opinion and in isolating Iraq

politically, economically, militarily as well as stirring up civil war, riots and

ethnic divisions that shook the Iraqi regime and destroyed its infrastructure.