The Impact of Balanced Scorecard Application on the Strategic Competitive Advantage of Financial Institutions Operating in Gaza Strip
Keywords:
Balanced Scorecard, competitive position, competitive advantage, financial institutions. Gaza StripAbstract
This study aims to uncover the extent of the Balanced Scorecard
application in the financial institutions operating in Gaza Strip and to
reveal the most important metrics actually used by these institutions in order
to evaluate the strategic competitive position. In addition, the study will
highlight the effect of the full implementation of the Balanced Scorecard in
its four dimensions (financial, customer, operational processes, learning and
growth) strengthening the competitive position The study has been applied
upon banks and insurance companies operating in Gaza Strip. The sample
consists of executive managers, branch managers, and some personnel
charged with administrative activities as well as their technical duties.
The study found a set of results that the financial institutions operating
in Gaza Strip apply the performance standards measuring financial and nonfinancial,
but that is not within the framework of the full and comprehensive
model of the Balanced Scorecard (BSC) . The study also came up with a set of
recommendations including: the need for the financial institutions operating
in Gaza Strip to adopt the Balanced Scorecard (BSC) in an integrated manner
,with its four main dimensions.
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